Twitter, Facebook, Youtube, and whatever else is out there now (maybe even this blog) is considered social media. Social media helps to connect people through the use and sharing of images, video, text, and other content. That was an understatement. Websites like Twitter and Facebook allow people to communicate whether they are in Poland or Kentucky. The spread of news and other information can be sent through these social media outlets, categorizing them as “new media” because of the use of newer technology to spread or share information. Other types of new media include BlackBerry's, DVD players, laptop computers, etc. New media is rapidly becoming a way of life all across the world, even in Italy, where the government might not be so ready to accept it.
According to a Time online article, the popular Italian show, Annozero, was taken off the air on Italy’s RAI network. The obvious reason: politics. The even more obvious reason: Berlusconi. If you remember from one of my earlier posts, I mentioned that he owns quite a few of Italy’s television networks, RAI not being one of the exceptions. The Prime Minister probably saw the show, which features political commentary, as a threat to his People of Freedom Party (right-wing). The show appears to be back on the air now, but during the time of Italy’s regional elections (which had a low turnout) the show was axed. This wasn’t the first time that Berlusconi gave the boot (like my pun?) to the show which is hosted by Michele Santoro; a former parliament member, journalist, and member of Italy’s “left-wing”. The show was taken off of the programming line up back in 2002, when Mr. Berlusconi blamed Santoro of using the network for “criminal” activity.
This time around, Santoro didn’t put up with Berlusconi’s antics. He filmed a show live through local television and streamed it online. To help pay for the production that wasn’t being funded by RAI, Santoro spread the word on Facebook and collected $3.33 per person who were willing to donate (which ended up being 50,000 people). This speaks volumes for the progress Italy’s made in embracing social media. It’s considered a secondary news source in the country where its Prime Minister acts as a dictator of programming.
While Italy is gobbling up the new media phenomenon, using social websites as primary news sources, they are not alone. Many United States newspapers and news organizations are now either strictly web based (meaning they cut their print version) or they also have a web edition to go along with either televised or print news. This makes the spread of news much faster. When social media is added, news travels faster than the speed of light. Alright, well, maybe I’m exaggerating but it’s FAST. Not only can people check their Twitter feeds from their Palm Pilot’s, BlackBerry’s, and IPhone’s but they can choose to follow local, national, and international news organizations for live updates.
In a recent article that I co-wrote for the Lion’s Eye, I discovered that while Italy’s programming control is extreme, Communist China and other Asian countries have content blatantly left out programming and print. Part of the new and social media movement is a non-profit called Radio Free Asia. They enable citizens of those countries to access news and information they might not otherwise be getting. Part of China’s news and information block includes RFA searches and most recently on Google who stopped censoring searches in China last month only to be retaliated against with a firewall.
The potential of new media is only going to be expanding, but that doesn’t mean that “leaders” around the world are going to broaden their horizons along with it. Whether it be in Italy, the States, or anywhere else social change among the citizens is always going to be presented with a firewall of sorts from less than ideal government officials. Not all countries are as Democratic as the U.S., nor do they have a President with a Facebook or Twitter page. As long as these countries show an interest in using the technology and moving along in the right direction, there’s usually hope or at least a news resource waiting around the corner for them. Now only if changing a government system or impeaching a Prime Minister could be done through a Facebook fan page or a “text-in to vote”.
Grazie,
Nancy